J. Felipe
Orozco
/Film Director
/Senior Editor
/Generative AI Director
the blue lab / Los Angeles, CA
I Create Dreams,
One Frame at a Time
I’m an award-winning Senior Editor, Film Director, and Generative Art Director based in Los Angeles, with over 20 years of experience in film, television, and advertising.
My work in advertising has earned multiple international awards, including Gold CLIOs and Promax.
I directed Los Iniciados (Amazon Studios, 2023), which reached top-10 viewership in more than 60 countries.
I now focus on the intersection of filmmaking and generative AI, creating new ways to merge human storytelling with advanced creative technology.
Senior Editor
For over a decade, I’ve shaped campaigns for brands like Disney, Amazon, FX, Spectrum, Toyota, T-Mobile, Chevy, and Wells Fargo, all in partnership with Makiné Studios.
My editorial work has received 13 international awards, including five CLIOs and eight Promax.
From the crafted storytelling of entertainment brands like Disney to the fast-paced, adrenaline-driven demands of telecommunications campaigns, and projects centered on social justice and representation, my work reflects a balance between craft, emotion, and precision.
HALFTIME | JENNIFER LOPEZ | NETFLIXRAP ROTATION | AMAZON MUSICFEARLESS NEW VOICES | FXGenerative Director & AI
I work at the intersection of film and generative technology, exploring how AI can expand cinematic storytelling.
My focus is on worldbuilding, visual consistency, and control—developing tools and workflows that bring the craft of filmmaking into the next creative era.
Film Director
My work as a filmmaker focuses on atmosphere, precision, and emotional depth.
I directed Los Iniciados (Amazon Studios, 2023), which reached top-10 viewership in more than 60 countries, including the United States.
My debut feature, At the End of the Spectra, was selected by Variety as one of the Top 5 Spanish-language horror films of its decade.
Variety also named me one of the most promising new talents in Latin America.
THE INITIATED (2023)
(Feature Film. Thriller) – Amazon Studios.
Top-10 viewership in over 60 countries, including the United StatesGREETINGS TO THE DEVIL (2010)
(Feature Film. Thriller, Drama) – Sanantero Films.AT THE END OF SPECTRA (2006)
(Feature Film, Horror, Thriller) – Paloalto Films
Named one of Variety’s Top 5 Spanish-language horror films
J. Felipe
Orozco
Film Director
Senior Editor
Generative Director & AI
Los Angeles, CA